Vision and Mission

Empowering world leading precision agricultural technology

Our purpose


A world where engineering and precision agriculture technologies, systems and eco-systems are optimised in order to maximise the agri-tech sector’s contribution to sustainable food production and supply.

Our vision

Transforming, driving growth and supporting innovative solutions to help farmers and agri-food businesses become more sustainable and profitable.

Our mission

Our work is about providing scientifically robust and commercially viable solutions to improve productivity and sustainability within the food production system using cutting-edge precision technologies, robotics and autonomous solutions and engineering technologies, and using data to reduce variance at producer level.